Gratifications Theory
Blumler and Katz theory (1970's) links to our trailer as it explains how we use films for different reasons: To be informed, to escape from reality, for entertainment, for social interaction and to identify with characters and situations. In our case, Betrayal would be a way to entertain because of the target audience we have focused around (15-25 year olds). This age group enjoy the adrenaline of being scared (in particular, males) which means watching a horror would be watched for the entertainment values. Female audience members would watch is for the identification of characters as well as entertainment because we have used girls as our protagonists and antagonists, making them feel as though they can relate a lot more to the relationships between the friendship group.
Male Gaze
Laura Mulvey's male gaze theory argues that women are used in media texts to make the male audience happy, as we only used female characters her view appeals to us.Most of our female characters are blonde which shows their weaker side because the 'damsel in distress' is commonly known as a young blonde female in which needs a strong, dominant male to protect them from danger.
The hypodermic Needle Theory
This theory suggests that media text injects messages straight into the passive audience. Horror films are rated 18+ because those messages are deemed too frightening for the younger audience, for example, The Human Centipede would be considered too disturbing for the younger ages because of the graphic themes. This means the audience is seen as a passive mass who will immediately accept the presented version of events. This links to our film as we show a group of friends in the woods which is mundane realism as this is a regular thing to do that the people watching can relate to. But the events in our film is what this theory relates to because the genre isn't suitable for ages younger than 15 due to the plot; the audience would instantly know its a negative story.
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