These questionnaire's gave us an insight and guidance on how
to distribute and produce our theatrical trailer. The first graph shows us what
age certificate our film should be and what age we should aim our film trailer
at. From these results we found that we should aim our trailer at 15 to 24 year
old partly due to these results but also to the regulations from the BBFC.
The second graph shows that the horror genre is mainly aimed
at males rather than females, however they are similar results. This tells us
that we should have an equal amounts that appeal to both gender. This would
make our trailer more effective and increase popularity of our film as it
creates a wider audience as there would be elements which appeal to both
genders. For example, we could have strong masculine characters which appeal to
the female audience whereas for the females we could use blood, gore, action
(through fast pace editing). These first two questions are very important as it
is essential to portray the film to the correct age group successfully.
The third question is
quite a broad question as to what people prefer to see in a horror. 'Jumpy' was
the most popular as shown through the results. This tells us that we should
have frequent jump and scary parts within the film/ trailer as it would appeal
to the audience. This question is fairly weak and not that effective as there
are many other options a horror film could be, such as horror thriller,
psychological horror etc. However we would be editing scary shots within the
film.
The location question provide us with the insight on where
we should set our film trailer. The results tells us that we should have the
location within the countryside or city. This is due to countrysides being a
very hostile secluded area, suggesting there is no escape or help from the
horrifying events which could happen to the protagonists. The city location
could also be used so that the trailer would show there are different locations
within the film. Also people can relate to the city locations as some of the
audience would be residence within cities. Also having set a horror film within
these location would make the trailer ore scary as the audience would think
these events could happen to them. From this research we will be using location
similar tot he results as it would make our trailer scary therefore following
conventions of a horror trailer but also appealing to our target audience.
The editing question provides us with the information vital
for the post production stage. In our minds as media students and from previous
research, having a mixture of editing paces makes a horror trailer more
frightening and appealing to horror audiences and fans. From our questionnaire
results, they support our finding and therefore gives us confidence into using
different editing lengths; slow pace editing and fast pace editing.
From these questionnaires the general public had a mixed
response on to what is the most important factor within a horror film. The
options for this was; locations, actors, characters, music and plot. Plot
resulted in the highest meaning that our audience prefers to having a decent
story behind the film more than the other factors. This tells us that through
our theatrical trailer, we should provide a sense of a good plot to our film.
Actors and music came close second which therefore important information we
should consider when making our film. Good actors would lead to good
characters, which would make the trailer seem professional and more realistic.
This reinforces why we interview different people, so we could get an
understanding of who they were and if they would fit into our production. The
music is another factor we need to consider the music would emphasis the scare
factor which are captured within the shots. This means would have to do a lot
of research into which music would be suitable for our trailer. Location was
the feature which resulted in the lowest, which could be due to the other
features being more important. From our horror trailer research we discovered
using everyday locations would be ideal for a horror trailer as it would be
easier for the target audience to relate too. From this questionnaire, we have
decided to use different locations throughout our trailer so that it would be
more realistic and suggest that there is plot/story-line to the film. Also
during the planning process of making our trailer also agreed that the plot and
music would be vital for a successful trailer as the music would create and aid
tension to the shots but the plot would entice the audience into watching our
production. This questionnaire therefore has aided us into the right direction
of what our trailer should consist of and what the audience would like to see.
The general public stated that they would prefer a film to
be more realistic than surreal. This could be due to the genre being a horror
as, they need to be relatable to provide the scare factor which they set out to
achieve. If the trailer was surreal it would mean that the audience wouldn't
believe or feel as if it could happen to them, which is the opposite response
of what a horror film wants to do. Making our trailer realistic would, firstly attract
our target audience (15-24 year old) due to it being relatable, but secondly;
due to what we found in our research into horror films as they are all very
realistic and could happen to people. From these results we will be ensuring
that our trailer is as realistic as possible.
The next question we asked was vital as we wanted to ensure
we got the right music for the correct shots but also to keep continuity within
the trailer. From our results we found
out that they would prefer mixed pace; slow and fast. This was also our initial
thought as it would build adrenaline if we used both. as going from slow deep
toned music to a sharp fast tune. This means during our music research we
should concentrate on finding fast and slow music which both flow together but
also emphasis the scare factor within the shots.
The final question we asked was what name our trailer could
be called. From our results 'Silent Scream' and 'Betrayal' were the most
popular. These both provide enigmas which would follow the conventions of a
horror film which would be ideal. 'Pitch 31' was the least popular, which could
be due to connoting a sci fi like genre film. Getting information and feedback
from the general public gives us an indication of what they would like to see
in a horror, therefore giving us the ability to provide it as best we can.
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