Final Antagonist Costume

From the first screen shot you can see our three antagonists in a medium shot, the characters are wearing black jeans or leggings as it is a staple piece of clothing making their identity difficult to recognize. As you can see from the image, the middle antagonist is easily spotted as he/she is wearing a different mask to the others, this is to show that there is a leader in the bad things going on in the film. The dark hoodie symbolizes death and mystery creating enigmas because due to the oversize garment it does not reveal the gender or identity. The gas mask 

Institution - WMJC Productions

This is our final institution we are using for our theatrical trailer. As you can see we have  a 'Vignette' effect on the out edge of the screen, which creates a eerie daunting atmosphere due to the black shadows created. This makes the institution effective, especially for a film with the genre of horror.

As you can see, from the comparison with our AS level institution, we have changed the image, animation and the name. The name is due to having an additional person who joined MJC Productions', therefore we thought it was only right to add her to the institution. The means that the institution stands for: 'Welsh, Marskell, Jones, Clark Productions'; emphasising how we are a team.

We also changed the image from clouds to icy mountains. This was to make the institution appear more eerie, which would suit a genre of horror more effectively. From our research into trailers, we discovered that horror institution were repeated dark, which is why we changed the image into something which connotes to more danger and eeriness. We also changed the typeface we used, which is due to following conventions of a horror as they usually use bolder and white coloured font. This institution was also made by us, which involved finding the image of the mountains, adding the vignette effect and adding thr animation for the font. This didn't take to long as we used Adobe Premiere to do this section, as it provided us with all the resources needed to achieve this. We added the stars to act like a rating, which we though looked fairly professional. This institution will be within and during a our trailer, so the audience would know who made this trailer and therefore increase popularity of our company and the film.

Final Costumes - Protagonists

Final Costume- Protagonists

This is the final costumes we decided for our protagonists to wear within our theatrical trailer. As you can see, we chose everyday clothes which would make the protagonists relatable and realistic as this is what people would usually wear when going camping- especially when it's freezing cold!

The uses of the coat connotes to the weather being of a cold climate but also does not reveal what is underneath, which could be important within the film as they could be used to identify each character. The cold climate is also reinforced by the use of scarves and gloves. We also had them carrying props, such as the D of E bags and roll mat, as these are the items which are usually taken when camping.

Our protagonists consist of blondes and brown hair girls, which makes them come across innocent due to them both being females. Having the use of blonde hair automatically makes her seem innocent and needing protection, as this is a stereotypical view of a protagonist within horrors. The use of colours also connotes many things, the use of the white t-shirts connotes to purity and innocence which we want to continuously present as that is the stereotypical view which is portrayed in horror films. Also the use of blue connotes to sadness and despair, therefore suggesting sad events will feature within our film. Red colours would connote to death, love and blood, which could create enigmas due to two opposing connotations; blood and love. However it is the stereotypical colour of which is used within horrors, as well as the colour black, which is also used to connote murder.   Within our trailer there are other protagonist's which all have similar costumes, of everyday camping clothing.

Overall Evaluation of Questionnaire

Evaluation of Questionnaire

The questionnaire was very helpful for us in deciding some critical decisions in the making of our film. For example, it was very useful having the audience views and opinions in what they think would be best for our film. We found out the main people who were answering our questions were between the age group of 15-24. This is good as this is our target audience for our film as we are doing a horror and studies have shown that this particular age group are the one who are most interested in horror film.

Some questions that we asked in the questionnaire was "What do you think the elements of horror should be set - daytime or night time?", the majority of the answers were in the night time.

This was initially very helpful as we were then able to make sure we timed when we went out to film correctly. This is because we were able to make sure we filmed when it was just getting dark, however not too dark that you couldn't see anything. We were also able to use torches to create the right lighting when it got slightly too dark, this meant the lighting that was created showed suspense and tension as you could only see the protagonist or antagonist depending on what the shot was.

Another very successful question that we asked was about the title of our film. We had seven different potential names that we showed them and got them to say which one they thought suited our film best. 'Betrayal' was the most successful title. I think that the reason for this is because the name itself comes across quite creepy and leaves an enigma to the audience before they have even watched it. For example, they do not know who is betraying who and will want to find out. Campsite 31 was another companion however was the least successful. I think this is because it is quite similar  - least amount of votes.

Questionnaire Results - Graphs and Explanations

These questionnaire's gave us an insight and guidance on how to distribute and produce our theatrical trailer. The first graph shows us what age certificate our film should be and what age we should aim our film trailer at. From these results we found that we should aim our trailer at 15 to 24 year old partly due to these results but also to the regulations from the BBFC.

The second graph shows that the horror genre is mainly aimed at males rather than females, however they are similar results. This tells us that we should have an equal amounts that appeal to both gender. This would make our trailer more effective and increase popularity of our film as it creates a wider audience as there would be elements which appeal to both genders. For example, we could have strong masculine characters which appeal to the female audience whereas for the females we could use blood, gore, action (through fast pace editing). These first two questions are very important as it is essential to portray the film to the correct age group successfully.

 The third question is quite a broad question as to what people prefer to see in a horror. 'Jumpy' was the most popular as shown through the results. This tells us that we should have frequent jump and scary parts within the film/ trailer as it would appeal to the audience. This question is fairly weak and not that effective as there are many other options a horror film could be, such as horror thriller, psychological horror etc. However we would be editing scary shots within the film.

The location question provide us with the insight on where we should set our film trailer. The results tells us that we should have the location within the countryside or city. This is due to countrysides being a very hostile secluded area, suggesting there is no escape or help from the horrifying events which could happen to the protagonists. The city location could also be used so that the trailer would show there are different locations within the film. Also people can relate to the city locations as some of the audience would be residence within cities. Also having set a horror film within these location would make the trailer ore scary as the audience would think these events could happen to them. From this research we will be using location similar tot he results as it would make our trailer scary therefore following conventions of a horror trailer but also appealing to our target audience.

The editing question provides us with the information vital for the post production stage. In our minds as media students and from previous research, having a mixture of editing paces makes a horror trailer more frightening and appealing to horror audiences and fans. From our questionnaire results, they support our finding and therefore gives us confidence into using different editing lengths; slow pace editing and fast pace editing.

From these questionnaires the general public had a mixed response on to what is the most important factor within a horror film. The options for this was; locations, actors, characters, music and plot. Plot resulted in the highest meaning that our audience prefers to having a decent story behind the film more than the other factors. This tells us that through our theatrical trailer, we should provide a sense of a good plot to our film. Actors and music came close second which therefore important information we should consider when making our film. Good actors would lead to good characters, which would make the trailer seem professional and more realistic. This reinforces why we interview different people, so we could get an understanding of who they were and if they would fit into our production. The music is another factor we need to consider the music would emphasis the scare factor which are captured within the shots. This means would have to do a lot of research into which music would be suitable for our trailer. Location was the feature which resulted in the lowest, which could be due to the other features being more important. From our horror trailer research we discovered using everyday locations would be ideal for a horror trailer as it would be easier for the target audience to relate too. From this questionnaire, we have decided to use different locations throughout our trailer so that it would be more realistic and suggest that there is plot/story-line to the film. Also during the planning process of making our trailer also agreed that the plot and music would be vital for a successful trailer as the music would create and aid tension to the shots but the plot would entice the audience into watching our production. This questionnaire therefore has aided us into the right direction of what our trailer should consist of and what the audience would like to see.

The general public stated that they would prefer a film to be more realistic than surreal. This could be due to the genre being a horror as, they need to be relatable to provide the scare factor which they set out to achieve. If the trailer was surreal it would mean that the audience wouldn't believe or feel as if it could happen to them, which is the opposite response of what a horror film wants to do. Making our trailer realistic would, firstly attract our target audience (15-24 year old) due to it being relatable, but secondly; due to what we found in our research into horror films as they are all very realistic and could happen to people. From these results we will be ensuring that our trailer is as realistic as possible.

The next question we asked was vital as we wanted to ensure we got the right music for the correct shots but also to keep continuity within the trailer.  From our results we found out that they would prefer mixed pace; slow and fast. This was also our initial thought as it would build adrenaline if we used both. as going from slow deep toned music to a sharp fast tune. This means during our music research we should concentrate on finding fast and slow music which both flow together but also emphasis the scare factor within the shots.

The final question we asked was what name our trailer could be called. From our results 'Silent Scream' and 'Betrayal' were the most popular. These both provide enigmas which would follow the conventions of a horror film which would be ideal. 'Pitch 31' was the least popular, which could be due to connoting a sci fi like genre film. Getting information and feedback from the general public gives us an indication of what they would like to see in a horror, therefore giving us the ability to provide it as best we can.