Lionsgate
Lionsgate was formed in Vancouver by a Canadian
Entertainment company. As of 2007 their headquarters are located in California
and is one of the most commercially successful independent film and television
distribution company the North of America. This institution has distributed and
produced productions from, television programmes, family entertainment to
motion picture; providing us, the audience, with a range of cinematic
experiences. Lionsgate has produced a large majority of film which have been
hit box office success, such as the films, 'Kickass', 'Rambo' and even the most
loved franchise 'The Hunger Games'. From doing some background research on this
institution, I have found that a large proportion of their films are for a
similar genre, which are thrillers, Action, and dramas. However they have
produced and distributed a fair share of horror films, for example, the 'Saw'
franchise films, 'My Bloody Valentine' and even 'The Last Exorcism'. Although
they have produced and distributed horror films, this institution isn't
primarily known for them as only a few have had success. From even further
research, I discovered horror isn't their specialty for forte. This is
important to know for my research into my film trailer as I need a suitable institution
to distribute my production. Due to the research I have found, this institution
may not be ideal for me as I believe my film trailer would need to be
distributed from their track record, just for horrors, it hasn't been up to
scratch.
Twisted Pictures
Twisted Pictures was founded in 2004 by Evolution
Entertainment's Mark Burg, Greg Hoffman and Oren Koules. This institution has
grossed more than half a billion dollars from one of the most well-known horror
series and sequels; 'Saw' films. Twisted Pictures aims and primarily focus on
the horror genre, producing such films as 'Saw' and 'Texas Chainsaw 3D'. This
American independent film company as many competitors, including 'Hammer Film'
productions. Due to this institution being a horror specialist it, it shows me
that they have a lot of potential with advertising and producing our film
trailer. In comparison with 'Hammer', I would say this institution follows the
conventional horror films, of primarily using blood and gore to create a
disturbing atmosphere; whereas Hammer does not focus on this element as much,
but more of a storyline to their films.
Warner Bros
Warner Bros is another of many American film
companies, which has dominated the film industry
during the 20th and 21st Century, This institution is very successful
as they do a range of roles such as licensing productions, marketing
all forms of creative productions and distributing and producing media. They
have been involved in the 'Harry Potter' franchise, by distributing and
producing these films and also been involved trilogy of 'The Hangover'. Warner
Bros are dedicated in producing a variety of genre, from comedy and action to
thriller and horror. Due to me making a horror trailer I am very interested in
the horror element to this institution. They have been distributors for horror
films such as 'One Missed Call', 'House of Wax', 'Sweeney Todd' and 'The
Orphan'. These have all been successful horror films, which were marketed and
distributed at a high standard through the use of multi-platform device;
laptops, phones and television. When comparing this to 20th Century Fox, I
realised that Warner Bros horror films were more well-known and successful then
the ones produced by 20th Century Fox. This is due to 20th Century Fox
focussing on specific genre whereas Warner Bros focus on a range of genres from
action to horror. Due to this institution success for horror films, this may be
a good institution to use for our as it would mean our horror trailer would be
marketed correctly as also being distributed by them would lead to more success
for our trailer, due to their past track records for this genre of film.
20th Century Fox
I have researched 20th Century Fox to see if this
institution has the potential to distribute and produce my film trailer. From
my research I have found out that a large majority of their films were comedy
or family genre films such as 'Night at the Museum' and 'Diary of a Wimpy Kid'.
This automatically tells me that they may not like producing or distributing
films that are horror based. However, I researched a little further, which led
me to discover that they do like to distribute horror films such as 'From
Hell', 'Shutter', and 'The Haunting of Molly Hartley'. However, this
institution prefers to distribute horror films rather than produce them, which
they do very effective through using multi-platinum devices etc. As I am producing
a horror genre trailer I need an institution which would distribute and produce
my trailer effectively, so it can gain the success it deserves. As 20th Century
only does distribution it gives me an opportunity to use them for the
distribution aspect, as they could make my film go worldwide.
Hammer films
Hammer institution is UK Film Company in which it is known
best for a series of Gothic Horror Films that were produced during the
mid-1950’s until around the 1970. However this institution has faced many
obstacles which has lead them to becoming more powerful in the film industry.
During the 1980's the company lost funding from America which led to the
institution shutting down; however in 2000 the company announced they will be
reopening and produced their first film in 2007. From analysing and researching
other institutions which distribute and produce horror films, this is the only
British one. If I do use this institution it would let the audience know that
my film trailer was made by an independent company that are British. Comparing
them to the other institutions, Hammer, is a very small company, which suggest
they have lot smaller funding ratio. This could mean that my trailer may not
get distributed as well as it could due to the lack of funding’s. However, due
to this institution’s forte being horrors it would give my film trailer more
potential due to this company knowing how to sell and distribute horrors. This
may be a potential candidate for our institution as they will know what to do
to gain the best popularity and outcome profit for our film. 
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